"Our strategy is to increase product unit sales by promoting purchases of multipacks as the clear trend in the market for all types of beverage products. We see an increase in sales volume in products marketed in Hi-Cone multipacks."
"The Hi-cone packs are the only multipacks that fit the sliding coolers. The moisture on the can in coolers gives the consumer a great appetite to buy our product which has led to a double-digit growth vs. ambient temperature sales."
"The MPC carriers with our Susan G. Komen for the Cure program engage consumers with a call to action component unlike anything we have done in the past. Feedback from our retailer partners and consumers has been very positive."
"BrandPak allows our customers to quickly cool our product without damage to the package."
"We discussed packaging options and determined that the real selling point was Coke's new, contoured PET bottle. Why hide what makes the package unique? Sales of the eight-packs are up 40 percent since we've introduced the Hi-Cone package."
"Sales were up 8 percent in the first four weeks the 12-oz. PET eight-pack was on the shelves. We believe the 12-oz. bottle is an attractive package format and that consumer preference is positively impacted by Hi-Cone."
"We know our customers will appreciate the environmental benefits of the new package (Hi-Cone's BrandPak™). It is a minimal design that generates less waste than traditional paperboard carriers."
“The Hi-Cone Team has taken the time to truly understand our business...”, states Tim Olsem, Director of Engineering for PepsiCo.
