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The Features and Benefits of a Balanced Package
Mix |
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BPM Features
Provides choices to
meet consumer’s different purchasing occasions to take
advantage of greater sales opportunities and market penetration.
A correctly Balanced Package Mix meets the needs of the best
purchasing occasions, such as:
- Larger sizes for larger households
- Consumers who wish to stock-up
- Smaller sizes for smaller households and empty nesters
- Provides sizes for product trial
- Meets a variety of cultural and economic needs
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BPM Benefits
Consumers, retailers & bottlers, and parent companies
benefit from a correctly Balanced Package Mix.
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Consumers |
Find the preferred package size for the
purchase occasion.
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Retailers |
Maximize sales from allotted space, highest rings
and profits, more incidents, shorter intervals between
purchases, and increased customer satisfaction.
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Bottlers |
Optimize SKU’s, generate maximum and consistent
revenue, and saturate channels with flexibility to meet
every need.
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Parent Companies |
Sustainable volume growth, positioning against competitive
activity, and minimize use of discounts and allowances. |
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BPM
Tools |
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Learn about Hi-Cone’s BPM Tools to develop the
best solution for your package mix needs. |
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