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Frequently
Asked Questions and AnswersWe
have put many of the questions and answers concerning BPM here,
should your
question not be listed, please send us your question and we
will get you an answer.
Click
on the question to get the answer.
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How
long has BPM been around?
Where
has BPM been tried?
Is
Balanced Package Mix a quick fix?
Is
Balanced Package Mix a fad?
What
is the basis for the Hi-Cone position on Balanced Package Mix?
By
your definition, isn’t my organization already balancing our
packaging mix?
Does
BPM work in all channels?
What
does it mean when one of my packages is “out of value?”
Are
there packages that are more susceptible to being “out of value?”
In
one sentence, what do I get from BPM?
Why
do I need your help? Why can’t I create a balanced package
mix on my own or with another packaging firm?
What’s
in this for Hi-Cone?
Don’t
see your question? click here
to ask.
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How
long has BPM been around?
As a method for increasing incidents and margin contributions, for
many years. Some of the ideas within balanced packaging are
included in what many companies term 'category management.'
We hope to make "Balanced Package Mix" a practice
- as well as an industry term - which will compliment the concept
of category management.
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Where has BPM been tried?
Recent successes span the country and the globe. The top names
are currently utilizing balanced packaging to increase incidents
and generate higher margin contributions within pretty much
every category and channel. Earlier successes – though
not formally termed ‘balanced packaging’– can
be found since retail multipackaging began.
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Is
Balanced Package Mix a quick fix?
Yes and no. While it can certainly provide timely results, creating
a Balanced Package Mix is a long term strategy that results in sustainable
growth with enhanced margin opportunities.
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Is
Balanced Package Mix a fad?
Not at all. It’s actually a way of combining many of the industry’s
most prevalent assessment and pricing methods into a more understandable
whole. While there are certainly increased packaging options and
tools, there really isn’t any new thinking that has been created
for BPM. Just a more cohesive and controlled approach.
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What
is the basis for the Hi-Cone position on Balanced Package Mix?
For over 40 years we’ve not only been a leader in this area,
but have been a fortunate participant in the boardrooms, plants,
and retail environments of the widest range of packaged goods companies.
We’ve worked with the experts, been privy to the latest research
(as well as done much of our own), and have been getting advice
from the experts in the industry on an ongoing basis. We’ve
also been collecting lots of data on package sizes and their effects
on channels and consumers.
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By
your definition, isn’t my organization already balancing our
packaging mix?
Nearly all companies use at least some of the principles found within
the Balanced Package Mix solution. But here we must ask a return
question: Are you sure that you are maximizing your retail incidents,
market flexibility and profit opportunities?
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Does
BPM work in all channels?
Yes. While each channel is unique, the principle applies to all.
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What
does it mean when one of my packages is “out of value?”
It means that you aren’t providing the consumer with a strong
financial reason to choose a certain package. This puts them into
a position where they either have to make a bad purchase in their
mind, leave empty-handed, or make a switch. Usually this negatively
impacts a company’s sales and profits.
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Are
there packages that are more susceptible to being out
of value?
Yes. The 24-pack can case, the 6-pack can package and 2 liter bottles.
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In
one sentence, what do I get from BPM?
The potential to maximize margins and achieve sustainable growth.
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Why
do I need your help? Why can’t I create a balanced package
mix on my own or with another packaging firm?
As an industry leader in beverage solutions for over 40 years, we
believe we have some unique insights and information that can help
you more precisely balance your package mix and, by doing so, generate
an even higher level of sustainable growth. In some cases, we can
help across the board. In others, we might only be able to increase
sales and profits within a specific channel or geographical area.
Either way, we’ll help you for free, so you can only profit
from our help.
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What’s
in this for Hi-Cone?
An opportunity to add value to your business. An opportunity to
help increase your overall sales and profitability. Lest you think
we’re pretending to be altruistic, we’d like to add the
following: the more product you sell and the more profitably you
sell it, the more likely you will need to utilize one or more of
our solutions.
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