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BPM Best Practices & Success Stories
Hi-Cone advocates a Balanced Package Mix approach and provides helpful information and stories relating to BPM on this page. We hope these articles and stories provide you with insight on how to increase the effectiveness of your package mix.
June 2008 – Hi-Cone Half-Liter PET Four-pack Introduced in Spain
Madrid, Spain – A major Coke bottler in Spain is Casbega Marketing, a family-owned operation in the center of the country. Casbega is the first to introduce a new half-liter PET Hi-Cone package for Coke Spain...>>
May 2008 - Karlsberg’s Beer-Cola Mix May Spur Can Sales in Germany
Germany – Canned beverages have almost disappeared from German store shelves, except in gas stations. One German brewer, Karlsberg Brewing, is fighting the trend with a new canned beverage mixing beer with other flavors in attractively oriented Hi-Cone six-packs...>>
April 2008 – Beverage Marketing Trends to Watch in Latin America
Latin American Beverage Market – In Mexico and most of Latin America, soft drinks are a dietary staple among young people. They are quick and inexpensive calories and comprise much of the quick-energy intake many consumes look for during the day. Bottle water is also strong in Mexico...>>
March 2008 – Euro Beverage Demand Shifts to Smaller Sizes, Healthier Choices
European Beverage Market – multipacks of smaller containers are expected to find favor with health-conscious consumers…In Europe it’s no secret beverage producers have leaped at the opportunity to provide convenient serving sizes of juices, yogurts, soy and milk products for personal consumption...>>
February 2008 – Variety is the Spice of Life in the U.S. Beverage Biz
United States Beverage Market – Coke Zero is one new soft drink that has captivated the market. Gatorade is responding to consumer demand for a low-calorie product. It’s a bonanza for consumers who like variety because store shelves are loaded with new products…>>
October 2007- Hi-Cone pursues new supply chain strategy
Global Beverage Market – Hi-Cone’s new supply chain strategy adds value at every link for beverage producers, retailers and consumers. Providing cost savings while creating shelf appeal and being conscious of the environment provides foundation for this simple but effective approach…>>
May 2007 - Hi-Cone featured at Wal-Mart Sustainable Packaging Expo
Itasca, Illinois - Hi-Cone’s top marketing managers share their views and insights about current and emerging trends in the beverage-packaging markets of North America, Europe and Latin America…>>
January 2007 – Husky Energy, Aquafina and Hi-Cone Score with Unique Promo
Western Canada and Ontario – Husky Energy convenience stores partnered with Pepsi-Cola in a successful promotion offering Canadian consumers savings on gasoline purchases with the purchase of six-packs of Aquafina bottle water. Hi-Cone’s Merchandising Panel Carrier provided the coupon enabling redemption on the spot or at another time…>>
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